By MES Dispatch staff
The Briefing
• The International Association of Fire Chiefs has launched “A Hustle Worth Having,” a campaign to recruit volunteer firefighters nationwide.
• The initiative aims to address ongoing volunteer firefighter shortages in communities across the U.S.
• The campaign offers resources and outreach tools for fire departments to attract and retain volunteers.
• Volunteer departments and chiefs are encouraged to use the campaign’s messaging and recruitment materials.
• Organizers intend to measure impact as departments adopt the initiative.
WASHINGTON, DC — The International Association of Fire Chiefs has launched a new national recruitment campaign, “A Hustle Worth Having,” designed to support fire departments in attracting the next generation of volunteer firefighters, officials said.
Officials said the campaign responds to persistent volunteer shortages that have challenged fire departments across the United States and aims to provide accessible recruitment messaging and tools.
The initiative includes resources that departments can use to raise awareness of volunteer opportunities, highlight the value of service and better connect with prospective candidates in their communities.
Fire chiefs and department leaders are being encouraged to integrate the campaign’s materials into local outreach efforts in hopes of strengthening volunteer ranks.
Organizers plan to track engagement and outcomes as departments adopt the campaign, with the goal of expanding volunteer firefighter presence nationwide.